Advertising

Provided by Odyssey Media Group,
RCoA Official Media Sales Partner

Advertise

Resources

Global Influence

Podcast advertising

Sponsor RCoA’s popular podcast, Anaesthesia on Air and reach an engaged professional audience through audio. Widely accessible on Spotify and Apple Music, ensuring broad exposure across the UK and overseas.

250,000

Total listeners

2,000

Listens per episode

56%

Audience aged under 45

Anaesthesia on Air

Two new episodes every month featuring interviews with leading specialists, educators and researchers. Delivering insights into cutting-edge advancements shaping anaesthesia and critical care. With 1,500 to 2,000 listens per episode, advertising opportunities include audio adverts and podcast cover artwork.

Upcoming episodes will be exploring topics from AI in clinical practice to consent and medico-legal issues, wellbeing and inclusive leadership, and patient care across specialist areas.

Sponsorship opportunities

2026 rates (2027 pricing will be announced in due course)

Standard podcast sponsorship (per episode)

£500

Premium podcast sponsorship (per episode)

£1,045
Digital displays
Fellow and members

RCoA fellows and members are specialist anaesthetists, critical care and pain medicine professionals working across the UK. They engage with the College to stay clinically current, develop professionally and uphold the highest standards of patient care.

RCoA's channels reach a verified, opted-in professional audience at every career stage — from anaesthetists in training through to senior consultants and fellows. Each channel delivers your message in a relevant, high-trust environment where engagement is genuine.

RCoA's audience data reflects a profession that is highly engaged, digitally active and responsive to relevant content. With strong open rates, growing podcast listenership and a loyal readership, partners can connect with confidence.

The Royal College of Anaesthetists is the professional body responsible for anaesthesia throughout the UK — setting standards in anaesthesia, critical care and pain medicine, and supporting over 24,000 fellows and members.

Fellow and members

RCoA fellows and members are specialist anaesthetists, critical care and pain medicine professionals working across the UK. They engage with the College to stay clinically current, develop professionally and uphold the highest standards of patient care.

RCoA's channels reach a verified, opted-in professional audience at every career stage — from anaesthetists in training through to senior consultants and fellows. Each channel delivers your message in a relevant, high-trust environment where engagement is genuine.

RCoA's audience data reflects a profession that is highly engaged, digitally active and responsive to relevant content. With strong open rates, growing podcast listenership and a loyal readership, partners can connect with confidence.

The Royal College of Anaesthetists is the professional body responsible for anaesthesia throughout the UK — setting standards in anaesthesia, critical care and pain medicine, and supporting over 24,000 fellows and members.

Reach a specialist RCoA audience through selected College channels.

Get in touch with the Odyssey Media Group team to talk through your objectives and the right way to reach this audience.

Reach a specialist RCoA audience through selected College channels.

Get in touch with the Odyssey Media Group team to talk through your objectives and the right way to reach this audience.

Reach a specialist RCoA audience through selected College channels.

Get in touch with the Odyssey Media Group team to talk through your objectives and the right way to reach this audience.

All advertising and sponsorship is subject to approval by the Royal College of Anaesthetists and Odyssey Media Group. Acceptance of advertising does not imply endorsement by RCoA. Read this page for information about organisations from which the RCoA has received sponsorship or advertising, and those from which it may refuse the same. Advertisers are responsible for ensuring that all materials comply with applicable law, regulation and industry codes, including the ABPI Code of Practice, MHRA guidance, the CAP Code, the MedTech Europe Code and other relevant regulations. Pharmaceutical promotional material must include prescribing information and adverse event reporting information where required. Sponsored or paid-for content must be clearly identified as such.

This website is operated by Odyssey Media Group, the official media sales partner for RCoA advertising and sponsorship opportunities across RCoA-owned channels.

All prices shown exclude VAT.

All advertising and sponsorship is subject to approval by the Royal College of Anaesthetists and Odyssey Media Group. Acceptance of advertising does not imply endorsement by RCoA. Read this page for information about organisations from which the RCoA has received sponsorship or advertising, and those from which it may refuse the same. Advertisers are responsible for ensuring that all materials comply with applicable law, regulation and industry codes, including the ABPI Code of Practice, MHRA guidance, the CAP Code, the MedTech Europe Code and other relevant regulations. Pharmaceutical promotional material must include prescribing information and adverse event reporting information where required. Sponsored or paid-for content must be clearly identified as such.

This website is operated by Odyssey Media Group, the official media sales partner for RCoA advertising and sponsorship opportunities across RCoA-owned channels.

All prices shown exclude VAT.